In Tweet Talking: How Modern Technology and
Social Media Are Changing Sports Communication, Drew Hancherick discusses the history of sports journalism being
affected by advances in technology, with a special focus on the outbreak of
Twitter onto the news landscape and the resultant effects on news and sports
reporting. Bill Simmons, “The Sports Guy,” was responsible for the Twitter
revolution as it pertains to sports, with his short Tweet about the Randy Moss
Trade in 2010. It was an accident, but as it turned out, a happy accident for
the development of sports journalism, as it helped spawn the “instantaneous”
news cycle that social media is known for. However, as Hancherick points out,
there are many pitfalls that can accompany this new era of sports reporting.
The most prominent being that the barrage of information will lead to a
veritable race to deliver content, which he posits will inevitably produce a
drop in quality. Fact checking, source citing and overall depth of content will
decline in favor of rushing out the next breaking story. As Hancherick points
out, adaptation to the changing technological environment is vital, but at some
point enough is enough.
In Finding Their Place in Journalism: Newspaper Sports
Journalists’ Professional “Problems”, authors Bruce Garrison and Michael B.
Salwen conduct a poll of sports journalists, asking them what they viewed to be
the biggest problems currently facing sports journalism in specific and
journalism as a whole. Issues with professionalism certainly dominated the
poll, as it topped the list of issues on the sports side and came in second on
the journalism side. They found that sports journalists’ biggest gripe came
with their perception that broadcast sports journalists were given preferential
treatment and had lower standards than the print sports journalists. Also, as
our society increasingly focuses on the visual, broadcast sports journalists
inevitably received more attention, both drawing away eyeballs from the print,
and leading those in print journalism to be lumped in with the “hacks” in
broadcasting. Another major concern was credibility, which echoed a thread in
the Hancherick article. Interestingly, while “reader-related” issues topped the
list of concerns for journalism as a whole, it ranked relatively low on the
agenda for sports journalism.
It is certainly
interesting to see these two articles paired together. One could assume that
the advent of Twitter would certainly grind the gears of many traditional print
sports journalists, as 140 character outbursts of breaking news send
traditional prose sports journalism the way of the Dodo. However, it is still a
changing digital environment in which we live. As Hancherick stated, “First might not necessarily be best…
traditional outlets could focus on being the first to post a thoughtful,
detailed story that answers all of a potential readers questions…” Perhaps that
is what we should be striving to attain.
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