"Participation
in Internet Fantasy Sports Leagues and Mass Media Use," by Quint Randle
and Ron Nyland looks at, as the abstract suggests, the relationship between fans
that engage in fantasy sports and the media they use. Basically, those that
keep uo with fantasy sports will also be looking to watching news sports,
reading sports articles, and watching sporting events on television. This is
made up by 15 to 18 million Americans who bring in about 1.5 billion in
advertising and subscription fees.
Role-playing theory
basically talks about how people place themselves into a varied collection of
activities in which the participant can participate, learn, and experience
sports. This is a way of challenging the individual engaged in the fantasy
sports as if it was a real life event similar to playing the sport itself.
I once heard
fantasy sports explained as Dungeons and Dragons for the jocks, and being a fan
of fantasy and role-playing games I can personally relate to how engaged I can
become in something both real and unreal.
As stated by Randle
and Nyland, “fantasy sports leagues are also monster sport media users.” People
begin devoting hours to watching the media to check on their stats. The more
invested they are in fantasy sports, the more likely they will be to engage in
media sources pertaining to the game.
-Shawn Napier
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