Over the past thirteen weeks, this
class has discussed the many cultural “norms” associated with media and its
coverage of sports – both good and bad. This week we delved into how masculinity
has grown into the dominant face of sports and sports media. Author Nick
Trujillo wrote in his piece, Hegemonic
Masculinity on the Mound: Media Representations of Nolan Ryan and American
Sports Culture, about how the career of Nolan Ryan and the media coverage
surrounding it essentially made Ryan into a hero.
Trujillo begins his writing by
setting out the five features of hegemonic masculinity in American culture,
which are: physical force and control, occupational achievement, familial patriarchy,
frontiersmanship, and heterosexuality. The piece goes on to makes it clear that
because sports are presented in the media the hegemonic masculinity is in
effect presented by the media, and naturalizes the ideal to make it seem
acceptable. This is a key role played by the media that through simply
presenting the sports culture, it’s promoting a much larger psychological message
whether it is intentional or not. Nonetheless the message is made clear and
eventually picked up by advertisers and other outlets to make the masculine
hegemony a cultural “norm”.
In this article, Trujillo basically
takes the five features of hegemonic masculinity in American culture and shows
examples of how coverage of Ryan’s career exemplifies each and everyone.
Through reading the clips and bits that Trujillo pulled from major newspapers
at the time they were published, an embellished picture begin to be created not
so unlike that created of Babe Ruth. Writers seemed to drive this ideal that
Ryan was literally “the man” of all men, in every essence of masculinity.
Personally it seemed not far off from what reporters did to build up Ruth’s
persona, but it was in a different more personal way invading the private life
of Ryan. Overall Trujillo’s point is clear that there is a distinct hegemonic masculinity
surrounding sports and that the media was the key player in building that in
the case of Ryan.
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